A Marketing Machine for Your Vacation Rental
The power of our marketing muscle to tell the unique story of each of our properties is unparalleled. We build our business on research and analytics, understanding market conditions, pricing and inventory deployment to achieve the highest annual yield for our homeowners. Our strategic results-driven marketing reaches a broad audience on par with the top hotels and resorts across the nation. We invest in proven leading-edge strategies to target luxury guests seeking a differentiated experience for their vacation.
Marketing Distribution
Our regional marketing teams partner with industry-leading digital marketing agencies that specialize in hospitality to drive qualified traffic to our optimized websites. Through strategically targeted online ads, social media exposure, and an increasingly large past guest data base, we are able to stay top of mind for those looking to plan their next luxury vacation.
Having been a trusted name in hospitality for over 50 years, we have formed strong relationships with top luxury travel agencies, travel wholesalers, state tourism boards, press outlets, and an impressive list of strategic partners to enhance our marketing exposure.
Revenue & Reservations
Our regional revenue management teams utilize industry leading tools and competitive data to maximize daily rates throughout the year. With the goal of optimizing Average Daily Rates and increasing market share in a particular region for each of our properties, our teams execute data-driven strategies based on demand and market trends.
Our fully staffed on-site reservation teams are intimately familiar with each of our properties and the surrounding areas to provide expert advice to inquiring travelers looking to secure lodging. Robust reservation tools and software ensure that our reservation agents are converting bookings at the highest efficiencies.
Partnerships
We strategically leverage a large network of partnerships to reach a global audience of leisure and group travelers. We maintain powerfully optimized listings on top-tier travel planning websites like Expedia, Booking.com, AirBnB, Vrbo, TripAdvisor, Kayak, Google Travel, and more. An exclusive agreement with Hyatt allows CoralTree to be the only rental agency in select destinations to offer vacation rentals on their newly launched Homes & Hideaways platform where Hyatt guests can book rentals across the globe using World of Hyatt points.
CoralTree maintains a diverse network of thousands of travel agents across the United State. Our robust sales team attends all the top industry conferences and events to continue to keep the CoralTree brand top of mind and forge new tactical partnerships.